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This site had the following on the site, "Established in 1930, we are a family business with betting shops throughout the South East of England." We noticed that the web page said " Our founder Harold Pridmore took out his first licence in Stratford, London and ever since then, we have been priding ourselves on our high level of customer service along with competitive odds and exciting daily offers ." It also stated " Visit one of our shops. All of our shops are air-conditioned and are fitted out to a high standard." The header had south east as the highest ranking keyword. It was followed by betting, online betting, and bookmakers which isn't as ranked as highly as south east. The next words the site uses is sports betting. kent was also included and could not be seen by search parsers.